OCRF The Lab

Despite being a national leader within ovarian cancer research, The Ovarian Cancer Research Foundation face an uphill battle funding life-saving research into ovarian cancer treatment and cures.

To allow OCRF scientists to get back to researching and away from writing grant applications, a regular giving community called The Lab was initiated. 

Build a brand for The Lab that speaks to next-generation donors and feels like a movement you’d want to be a part of.

Members of The Lab community are a strong and powerful team of donors that are making a huge impact. We created a brand that stood bold and powerful, just like them.

The brand resonated well with the associated campaigns reaching 250% of launch acquisition targets and 180% of the monthly revenue target. The project was also the winner of Creativity in Brand at the Austrailan Marketing Institute Awards, 2022.